TrackClimb

app gp PROMO PAGE

It’s Start-Up. We haven’t big team: one Android developer, one iOS developer, Business owner, me (UX specialist / Art Director) and one Server-side developer. We used Zeplin, Sketch, Marvel, and GitHub for all work, these are my main tools. After some time we changed Sketch, Zeplin and Marvel for Figma. So. Let’s watch pre-production process, first mockups and how we checked first ideas. We had is just presentation, when we tried to understand, what we have to do. Presentation and a lot of inspiration. And  Lean Startup, of course.

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So, we understood, how our application will work, how we will earn money and how it make world better. This took a lot of our time and energy, but the impact of having a clearly defined aims on what “good” looks like for your product/brand is astronomical. Next step: first version and test. First of all, registration new climbers. I used classic UX of Log In/Sign up, like Instagram. We spent a lot of time for question: “Is this form really necessary?”. Yes, for sport area is absolutely necessary to have data of customers.

 

Firstly, our team decided to run MVP version for two Top Moscow Climbing walls. It’s necessary for check business model and UX. We found out, what a lot of Climbers afraid what in this application it’s necessary to pay. It’s not true, and we added special «free» label in App Store, Google Play and on print advertising material. That helped us to change numbers of downloads. This was our first big public A/B test, we get excellent information about UX of our target group.

Cause I have a lot of experience in marketing and pre-printing, we used quite a special kind of paper and ink for our marketing materials. It was an excellent experience, many participants of this festival downloaded our application without a special kind of Internet marketing and targeting.

We had worry about QR-codes, as you know, this way of referencing is not common enough in Europe. But, this does not stop anyone from downloading the Qr-scanner, and people done it.

After when we got approve about our product, we changed priority of features develop, and proceed to do what we have to.

 

 

 

 

 


 

We created some special thermos with the TrackClimb logo. This was part of the gifts for the winners.

 

 

Next step. We created special mobile application for employee of shops. This is a very simple application: the employee just scans a QR code in the original TrackClimb application for climbers. After that, he receives the number of bonuses, introduces a number of the bonuses for the discount and approve it.

All of us got into climbing area, because choose the language your users are using. Choose clarity and be concise. We won’t sound like a system, we are all humans. And, of course you know, what production-ready mockups and design for portfolio it’s different mockups. So, In the modern world in which we live it’s necessary to show real design.

But you have to know: No design is ever finished or done. This mockup not about chase the ‘wow-effect’. Product design succeeds when it solves the problem or need of our users in the best possible way. Design the product effective & delightful. The reaction we are after from our users is “Of course, that is obvious”.

Of course, we decide to make redesign of promo-page, because we want to be modern guys. New style was absolutely clean and without special illustrations. Only good text and simple usability. Clarity, Accessibility and User Effort provide light and clear design. We began to hiding navigation at points when the user will be browsing your page content. And we payd mo attention to show benefits not features.
We understand what we need to Use Hypothesis Tests. Whether to show work to fellow climbers for feedback and see how users interact with interfaces during testing, we made a lot of prorotype. We used a lot of tools for it: Origami, Framer, Marvel, Principle, Figma. More specifically, choose of the tools depends on what we trying to accomplish.  When we need to make very complex prototypes and native interactions, we choose Origami. We used the “Goals-Signals-Metrics” method to determine our main metrics.

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